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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

sapana@ebay.com
eBay Employee
eBay Employee
Exciting New Diwali – This Diwali shop and sell the new eBay way!!!

Dear Members,

In the spirit of effecting quantum jump improvements to our members’ experience – in the next few days/weeks we are launching a slew of initiatives that will turbo-charge our marketplace. With Diwali - round the corner, we are extremely thrilled about these initiatives – and are confident they will drive more buyers to the eBay.in site and improve the overall experience of selling and buying on this platform.

The key initiatives are as follows:

• High profile marketing campaign - Diwali Dealights: The eBay Way
• Payments Options Expansion - Now eBay users can pay on PaisaPay with 30+ banks (including SBI), more Debit cards, cash cards, and get more EMI options!
• Making Search on eBay more relevant for buyers – Launch of Best Match on eBay India
• Improving range and selection for buyers - Global EasyBuy now available in regular eBay India search
• Making good to buyers whose money has been refunded
• 5 Star DSRs for Free Shipping (when buyer does not pay for shipping)
• Live Chat support to most Trust and Safety questions for sellers


Diwali Dealights: The eBay Way

We are launching an Integrated media blitzkrieg coupled with high-octane promotions on eBay.in site with the aim of making eBay the numero uno shopping destination this Diwali.

We have a new TV campaign which will prominently advertise eBay.in as THE One Stop Destination for Diwali shopping. The media plan covers popular channels across Music, Movies, Entertainment, Sports and Infotainment genres. In addition, this would be reinforced by real-time on the ground activation/BTL activities to get new users to shop on eBay.in. We are excited at the buzz this would generate amongst shoppers this Diwali.

On site, as part of the Diwali Dhamaka, we will run a Mega Free gift Promotion that will give buyers a chance to get assured free gifts basis the value of their purchase. We will also be running a Diwali contest for everyone to participate in and win exciting prizes. That is not all, to reward our regular shoppers, we have a reward points program, ‘eBay edge’ for the festive season. With eBay edge, buyers can earn reward points on every purchase and redeem them against eBay discount vouchers.

These special initiatives will be supported by great offers such as discount vouchers, additional supply of great deals on Diwali-specific product lines etc

Payments Options Expansion - Now eBay users can pay on PaisaPay with 30+ banks (including SBI), more Debit cards, cash cards, and get more EMI options!

We are glad to announce that very soon buyers on eBay India will have option to pay with:

• Online Bank Transfer (OBT) of 30+ banks including popular banks like SBI, Axis Bank etc in addition to ICICI, Citibank and HDFC bank.
• Cash cards like ITZ and Done Cards
• Maestro Debit Card (aka ATM pin based) in addition to current Visa & Master Debit Cards
• Interest Free 3/6* month EMI options on Citibank and HDFC bank in addition to current ICICI bank

*eBay.in would levy a one-time 2.5% Convenience charge for 6-month EMI option (including service tax) of the order value on the buyers. This will be charged to the buyer while they make payment for their items during the checkout process and will be paid by the buyer in 6 easy installments.

There will be no change in PaisaPay fees for the sellers and the existing arrangement, will continue for the new payment options. As we come closer to the launch we will share the exact launch date with you.

Making Search on eBay more relevant for buyers – Launch of Best Match on eBay India

To provide improved relevance in the Search experience for buyers, we are rolling out the ‘Best Match’ sort logic as the default sort option in select categories (as compared to Time end soon sort logic that exists as the default today). These categories are -
Consumer Electronics [293]
Mobile Phones [15032]
Laptops & Computer Peripherals [160]

Over the next few weeks we will expand it to other categories as well.

In the last few months we have tested Best Match across few categories and are encouraged by the positive uplift in transactions. With the launch of Best Match, search algorithm that computes the priority for display of listings will be influenced by multiple parameters some of which are:
• Title & Category relevance: The system will assess how relevant Item Title is to the search query; basis past search & purchase history and more relevant listings will be given greater priority. For example, for search query “iPod Shuffle”, iPOD shuffle listings will be given more priority compared to accessories
• Buyer Experience provided by the seller: The Seller’s past performance in delivering to buyer expectations (measured through DSRs)

What do sellers need to do to benefit from Best Match:

To ensure sellers on eBay India are able to fully leverage the benefits offered by Best Match, we would advise you to follow the below guidelines:
• Deliver high quality service to buyers and maintain high DSR’s through accurate listing descriptions, prompt & proactive communication with buyers, and reasonable shipping costs and time
• Ensure that you list your items in the right category with the most appropriate item title to attract the right buyers
• Create detailed, accurate & attractive listing descriptions which can increase your quantity sold and classify your listing as more popular than others
• List multiple quantities of an item in the same listing. Item popularity as determined by quantity sold and a few other factors influences the sort order. Do not create duplicate / multiple listings of the same item

Note: Best Match as a sort option is already available for Technology categories (Mobile Phones, Consumer Electronics, Cameras & Optics, Memory Cards, Pen Drives & HDD and Video & Computer Games). You can go ahead and view how Best Match sort behaves (and any impact it might have on your listings) by selecting it from the “Sort by:” drop-down menu for the above Technology categories.

How can I know how well my listings are performing in Best Match?

The Best Match Visibility Tool, which will soon be accessible to sellers in their ‘My eBay’ page, will help sellers review the performance of their listings against the Best Match sort order. We will be enabling this for all our sellers in the coming weeks.


Improving range and selection for buyers - Global EasyBuy listings now available in regular eBay India search

As members are aware, we launched the ‘Global EasyBuy’ service last year to improve the range and selection of products available on eBay.in for our buyers

Global EasyBuy fulfills a demand for products that are not easily available on eBay.in directly. In order to more effectively fulfill this demand – we will be providing listings from Global EasyBuy, on the eBay.in search results page (SRP) when enough listings are not available through search directly on eBay.in. This will help improve the ease/efficiency with which our users can find products that they always wanted.

Making good to buyers whose money has been refunded

Many buyers have complained that getting their money refunded is an irritating experience for them, as they wanted the product and not the money. Such experience makes it less likely for them to buy from other eBay sellers.

From November 1st onwards, eBay will levy a penalty to all sellers whose PaisaPay refund rate (Auto refund + Seller initiated refund) is greater than 2% of PaisaPay transaction. This penalty will be up to Rs. 250 or 4% of PaisaPay amount whichever is higher for all refunds greater than 2%. This amount will be then sent to the buyer in form of a coupon.


5 Star DSRs for Free Shipping (When buyer does not pay for shipping)

We are introducing a change in the shipping charges DSR. As of October 28th when sellers offer free shipping and buyers choose the free shipping, eBay will automatically rate the transaction with 5 Stars for Shipping Cost DSR.

Live Chat support to most Trust and Safety questions for sellers

We are happy to announce that now sellers can get faster answers to most of their Trust and Safety questions via Live Chat support. This support covers few of the most commonly asked questions by sellers like Feedback removal, listing violation, reactivating accounts, etc. The support will be available from Monday to Friday from 10:00 AM to 6:00 PM IST. Just click on Live Chat link anywhere on eBay site to use the same.

We will share exact date on roll out of ‘expanded payment options’ and ‘Best Match’ in subsequent AB posts. To understand better about these changes, please contact our Customer Support Team or post your question on this thread. Please join us on this Online Workshop on this topic between 4 PM - 6 PM on 8 October 2010 for further clarifications.

Regards,
eBay Team
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

sapana@ebay.com
eBay Employee
eBay Employee
Hi shivamemory,

It is a good idea to offer COD during Diwali as we are expecting lot of sales during Diwali and COD is one of the most preferred payment option for many buyers who are not comfortable paying with PaisaPay.

COD payments do take time as it takes a while for courier comapny to transfer money to eBay.

On your comment on Aramax, will share it with relevant team and get it looked into.

Hope this helps!

Regards,
Sapana
Message 21 of 53
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

Hi,
We understand there will be delay. This is a complex process and it ought to take bit of time.
But, I am more interested to know if PsPCod is working fine with sellers. Are sellers comfortable?
As for me, I have decided to work with PsPCod and see for myself, as to how many buyers refuse to pay.
Thanks very much,
Truly,
Amitava
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

saishubh_solutions
Community Member
INR's considered under this Policy
- Only approved refunds
- Refunds resulted due to Seller not shipping the product to the buyer (System initiated + Seller initiated)

INR's not considered under this policy
- INR's which are initiated but does not result in refunds to buyers
- Refunds initiated by Buyer

SO, THE MIN PENALTY WILL BE RS250 IN ANY CASE !
1. Finally Buyer can Initiate Refunds before Item is Shipped ?
2. INR's which are initiated but does not result in refunds to buyers ?
INCLUDES NON RECEIPT WITHIN 10DAYS, ITEM SHIPPED DATA NOT UPDATED WHAT ELSE ?
3. WHAT ARE approved refunds ?
I BELIEVED Refunds resulted due to Seller not shipping the product to the buyer (System initiated + Seller initiated)
ARE THE ONLY APPROVED REFUNDS.
Message 23 of 53
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

gsmprince
Community Member
where are the Ebay persons ?
this Discussion is not complete i think.Need more clarity on this issue
Message 24 of 53
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

linusstudios
Community Member
@ sapana@ebay.com

Regarding penalty for refunds

Lot of questions have been left unanswered. May be it was done intentionally to circumvent the loopholes in this new policy. But let it be , it will be one more unilateral decision taken by ebay to prove how big it is and how small sellers mean to it.

With my little knowledge of ebay policies, I am unaware of anything like buyer initiated refundsother than INR. Kindly clarify , How do i do that as a buyer?
Message 25 of 53
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

linusstudios
Community Member
For COD Discussions here-

Who says COD transfers take time. We are having our own private account with ARAMEX for COD's unrelated to eBay business. WE are getting money transfers fortnight without any delay.
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

Hello Sapana,

Excuse me for saying this but the rule of "making good to the buyer" is absolutely foolish and nonsensical. It surprises me even to think that ebay could dare go public with this rule without even thinking once of the embarrassment it will face when the rationality of this rule is questioned.

Kindly explain how is it good business sense to punish sellers who have been selling on ebay for more than 3-5 yrs as aganist some single item first and probably last time buyer who makes one purchase of 49/- and gets a do good coupon of 250/- ?????

Kindly give us the complete details of this new rule to study well in time before you actually implement it.
**************************
RajElectroniks
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

indconcepts
Community Member
Hello,

It's quite surprising that the Pinks have left the workshop mid-way without concluding it. This has never happened earlier ?

Penalty clause is quite a serious one and ebay must re-think on the same otherwise it is bound to back fire in some way.

Most affected would be the medium volume Sellers who might have just 50 transactions in a month and would reach their limit of 2% with just one refund.

On the other side ..... there are Sellers who just load thousands of Items for which they don't have stocks and neither do they have regular updates from their Suppliers.
Without the penalty clause in place they have an easy way out to simply make the refund in case they are unable to procure the Item.

Rs.250 or 4%, which ever is higher ..... is surely going to reduce the number of Items available on site as no one would like to suffer such losses.
Sellers would list only those Items which they have in stock or are 100% sure about the availability.

I feel Rs.250 to Rs.1000 should be the maximum penalty with following slabs :-

upto Rs.5,000 refund = Rs.250 penalty.
Rs.5,001 to Rs.10,000 = Rs.500 penalty.
Rs.10,001 to Rs.20,000 = Rs.750 penalty.
Rs.20,001 and above = Rs.1000 penalty.

ebay may think of offering no penalty for, say 2 refunds in a month for every Seller irrespective of number of transactions. .


best regards

Umang Midha


IndConcepts logo7
.


best regards

Umang Midha


IndConcepts logo7
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

c153niyam
Community Member
making gud to the buyer - nosense
what about making gud to the seller who doesnt get paid? Loses his listing fee and has to re-list due to non pymt.
Message 29 of 53
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Online workshop on eBay Diwali plans, 4 PM - 6 PM on 8 Oct

Indconcept is right.
But I dont support the idea of penalty. This is humiliating.
Message 30 of 53
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