mobile-phones-etc. said: "Just wondering, can we control the greed part in the buyers who fall for "too good to be true" deals, knowing this very well, that if an item is available in market for Rs X and something like that on eBay at 10% of Rs X."
To say that EVERY decision a buyer makes is out of greed is not accurate at all (although i do get a feeling that the above statement is a very nice way of saying "how can buyers be so stupid?").
I have bought quite a few cheap watches. But if you assume that i have done that out of greed and blindly bought into the seller's quality assurances, then you would be wrong. My thought is that they are good looking, will last me some months, and after that i'll get something new. If it stops working or i get bored of wearing it, i can just throw it away or give it away without having a heart attack. Instead, if i get a 25000 or 50000 rupee watch, i'll get a very good product but i'll be forced to wear it even if i no longer like it or it becomes outdated.
In a way, what i have written above, you have said in Point-B of your post.
Let us take another example - pirated movies. Offline, they are available as pirated DVDs, online they are available as downloads. No matter what has been tried, this market refuses to die. Is it because of greed of buyer alone? Nope. International market analysts concur that online movie piracy is a result of a gap in the market created by greedy movie studios who refuse to cut prices. Go to a movie or buy an original DVD and it will set you back hundreds of rupees with more or less no repeat-value. They have simply failed to address the buyer's needs that is being filled by pirates.
The sale of chinese mobiles are another example. If the genuine sellers indulge in educating their potential customer base that there are brands like Micromax, Fly and Spice that specifically cater to the economy-class segment with good features and warranties, then it shall benefit both the buyer and the genuine sellers.
Why do i say potential customer base? Because i, for one, will never be a customer of high-value watches. But i am your best bet at buying high value electronics if you give me good value and good service and a genuine product, and don't consider me a stupid gullible fool who is only buying by looking at the price tag. Unfortunately, that has yet to happen.
-- Signature: I am Jack's complete lack of surprise.
-- Signature: I am Jack's complete lack of surprise.