Category Structure Changes
This is one important theme i want to touch upon in this workshop and is related to mahavircomputers_in1's question posted earlier.
The objectives of changing the category structure is always
to make it easier for buyers to find the items that they are looking for, which in the long term is always going to be beneficial for sellers.
I would stringly encourage sellers to list their items in the correct categories ... this will not only make it easier for buyers to find relevant items but also improve their buying experience as they will not see irrelavant items.
Typical drivers for category structure changes are:
- When too many items get listed in one particular category i.e. listings go into multiple pages … e.g. MP3 players
- Too many items getting listed in the ‘others’ categories … indicates that the category structure is out of date
We have recently made some changes relating to the MP3 players category ... and would like to seek your feedback for the same. Also would encourage you guys to start adopting the new structure ... when i last looked only 3-4 sellers had listed their items in the newly formed sub-categories.
Regards,
Abhi
Category Management.
Regards,
Abhi
Category Management.