Dear Members,
To build on the buzz created by the previous media campaign, we felt the time was right to come out with yet another 360-degree media campaign. We are very excited to announce the launch of our Valentine’s Day Campaign – “eBay – Love Yourself”.
In sharp contrast to most conventional Valentine’s campaigns, which ask you to “buy a gift for your loved one”, our campaign talks about loving yourself and buying a gift that you have been longing for.
Our endeavour with the “eBay - Love Yourself” campaign is to tap the growing number of online users in the country. Our concept for this campaign evolved from the thought of making people feel good about gifting themselves on Valentine’s Day by getting the products they want at great prices. We aim to reinforce online shopping as a delightful experience, establish eBay India as the best place for great variety and super, safe deals and appeal to everyone, regardless of their age, relationship status and gender.
We are thrilled with the fun, new Valentine’s TV advertisement, which you can see
here. We hope you love it too. You can also catch our advertisement on prominent radio channels across key metros.
Additionally, we also have the
Valentine’s promotion where you can get an assured free gift on any purchase above Rs.999.
We would love to hear from you about this campaign, so feel free to share your valuable feedback on this thread.
Regards,
The eBay India team
