Pricing Changes, 30 day listing and Increased Visibility to Shop Listings

[sapana@ebay.com]

Dear Members

At eBay.in, it has been our constant endeavor to improve buyer experience by providing great deals across a wide variety of products and helping buyers find them quickly. Along with this, we are also committed to providing our sellers an unmatched business platform that rewards quality products and good customer service with increased product visibility and sales.

In the last one year, some of the steps we have taken towards the same are more attractive deals for buyers, inclusion of larger number of sellers in promotions, marketing campaigns and use of eBay coupons to increase buyer transactions. With the intent of further improving overall buyer experience and to ensure inclusive growth for all sellers, we are making the following changes to the fees on eBay.in

Changes to Listing Fee Max Cap: Last year in July, the Listing Fee Max Cap was introduced with the intent of enabling our sellers to display their entire inventory in a cost effective manner. This pricing structure was successful in certain categories, while in others it caused an imbalance which impacted visibility of products. This in turn led to a bad finding experience for buyers. Thus to balance visibility for all listings, following fees will be applicable for sellers listing more than 1500 listings in a calendar month.

1. All listings in all categories, created and scheduled to go live on or after 00:00:01 IST on 16th September 2009, will be subject to the new pricing structure
2. Listings for a duration of 1 and 3 days will be charged Re. 1 irrespective of category they are listed in (excluding Books & Magazines, Movie & Music, Video & Computer games)
3. The max cap benefits will continue to be computed on seller’s listings in a calendar month.
4. The discounted fee above 1500 listings in a calendar month shall be charged during the listing process and credited back within 30 days of the end of the calendar month
5. For sellers listing less than 1500 listings in a calendar month, the fee continues to remain Re.1 per listing
6. Final Value Fee for all categories remains the same, subject to minimum Rs. 3.

Introduction of 30 day Fixed Price (Buy it Now) listing duration for all sellers in addition to the current 3,5,7 and 10 day listing duration. We believe this new listing duration will allow sellers to display their slow moving items over a longer period of time, without having to re-list the items multiple times.

href="http://pages.ebay.in/marketplace/marketplace_changes.html#3">Click here to see the details of listing & feature fees for the 30 day fixed price format.

Greater value for shop sellers: With introduction of 30 day duration listing, all shop listings will become part of fixed price listings and will enjoy increased visibility in core search results. Good ‘Til Cancelled format will continue to remain available only for shop listings. Shop listings will also get discounted listing and feature fees.

href="http://pages.ebay.in/marketplace/marketplace_changes.html#3">Click here to see the discounted fee for shop listings. Given the increased benefits for shop sellers, the revised shop subscription fee shall be as follows.


 The new 30 day fixed price format will be available from 10th September 2009. The revised listing fee on the 30 day fixed price format, changes in Feature fees and Shop subscription fees shall be effective on all listings created or scheduled to go live on or after 00:00:01 IST on 10th September 2009.


Which sellers will be impacted?
 All sellers listing in all categories on eBay India
 Sellers who have listed more than 20 listings on eBay since their time of registration on eBay, will be charged Listing Fees.
 Sellers who are creating their 20th listing or less than the 20th listing on eBay from the time of registration will not be charged the new listing fees.

How do the changes impact a seller?
We understand that our sellers will need to make changes to their current business plan to accommodate the above mentioned changes. To understand the impact of the above changes on your business, we encourage you to read our FAQ section.

We also encourage you to use our Customer Support Resources to understand how this change will impact your business and discuss your options for adjusting your eBay selling strategy. You can also reach out to your Category manager or your Account manager to understand the changes and incorporate them in your business.

To help understand the changes better, to discuss various aspects of selling on eBay or to give feedback, please join the Open House discussion with Muralikrishnan B. – Director, Product & Category Management on this thread on 1st September, 4 PM.

Regards,
eBay Team

[sapana@ebay.com]

Hi All,

Welcome to todays Open House discussion with Murali. Murali will be here till 5 PM and will answer your questions live. He will be using hawkeye@ebay.com to post on boards.

Please feel free to ask any questions that come to your mind.

Looking forward to a great interaction.

Cheers!
Sapana

[anand_online]

is the discussion board on for this now

[orignalgoods]

hello ,
sir i have suggestion relating to courier policy for ebay india , courier services are good in our country , but some cheap couriers are there like dtdc who deliver nin 15-20 rs. all over india , but they took time , one courier is blue dart who deliver mostly next day in metros , or all major ciy from small towns like amritsar they deliver next day to goa before 2 pm ..........al sellers cant afford blue dart , if ebay can tie up with blue dart then we we can deliver our products fast and in secure mode , it will increase buyer satisfaction and decrease hassle ,,,,,,,,,i m nt mean that it must be complsery for all sellers , but ebay can give some sellers choice of blue dart at cheap cost ...........
with regardssss

[Anonymous]

Dear Community Members

Thanks for taking the time to participate in this Open House

Firstly, I would like to lay out the fundamental principles which guided our recent announcement on changes to the eBay India marketplace

The key highlights of the same were :
* Introduction of a new 30 day Fixed Price format which gets additional visiblity on the Core search results (as opposed to the Shop Inventory format which used to the appear at the end of the core search results)
* Changes to Listing Fee Max Cap discounts for specific categories
* Additional value to Shop subscribers in terms of lower listing fee and Feature fees

The rationale for new 30 day fixed price format was to ensure that sellers can leverage this cost effective format to list their slower moving inventory while at the same time listing their key products in the regular Auction & Fixed price formats (durations ranging from 1 to 10 days)

With respect to the Listing fees Max cap changes, we had observed that while this change that we introduced in July last year had resulted in strong overall growth in listings, in many categories this was also characterized by additional clutter (by way of Multiple listings) that had negatively impacted the Finding experience for our Buyers and at the same time had caused an imbalance in the marketplace. In order to correct this imbalance and reduce clutter while at the same time ensuring that large listers still have an incentive to list their entire inventory on the site, we are increasing the listing fees in certain categories (beyond 1500 listings in a calendar month) to 50 paise

This change actually does not impact a vast majority of our sellers who do not cross the 1500 listings limit on a monthly basis. Rather, this change gives a vast majority of our sellers the advantage of greater visibility for their quality inventory on the site and this greater potential for growth

Best regards,
Murali

[sapana@ebay.com]

Hi anand_online,

The discussion is on.

In case we take too long to type, please be patient with us 🙂

Regards,
Sapana

[anand_online]

I can't see if Murli is logged in to discuss, Sapna pl. reply?

[harshcorp05]

Hi,

Sir I have 1 question in mind.

Sellers who have not taken advantage of the max cap limit till now and who have a larger unique inventory in technology category it would really be tough to survive as the margins in the tech category are thin compared to other categories and if we don’t showcase our complete unique inventory margins would vanish in terms of listing fees. Pls do something about the listing fees in the tech category as it is a major contributor to the site.

REGARDS
HARSH TANNA

[anand_online]

Hi, murli, These changes seems to be done as many seller were doing many duplicate listings OR any other reason ( like increasing revenue for ebay )

[anand_online]

Good suggestion by harsh, I am also of the opinion that tech categories should be charges minimum for listing, Max cap of 1500/- was good and we were getting good results by show casing all our products including slow moving items

[sapana@ebay.com]

Hi anand_online, harshcorp05, orignalgoods,

Thanks for your questions. Murali is in the process of anwering them. You can find him posting with hawkeye@ebay.com

Regards,
Sapana