Pricing Changes, 30 day listing and Increased Visibility to Shop Listings

[sapana@ebay.com]

Dear Members

At eBay.in, it has been our constant endeavor to improve buyer experience by providing great deals across a wide variety of products and helping buyers find them quickly. Along with this, we are also committed to providing our sellers an unmatched business platform that rewards quality products and good customer service with increased product visibility and sales.

In the last one year, some of the steps we have taken towards the same are more attractive deals for buyers, inclusion of larger number of sellers in promotions, marketing campaigns and use of eBay coupons to increase buyer transactions. With the intent of further improving overall buyer experience and to ensure inclusive growth for all sellers, we are making the following changes to the fees on eBay.in

Changes to Listing Fee Max Cap: Last year in July, the Listing Fee Max Cap was introduced with the intent of enabling our sellers to display their entire inventory in a cost effective manner. This pricing structure was successful in certain categories, while in others it caused an imbalance which impacted visibility of products. This in turn led to a bad finding experience for buyers. Thus to balance visibility for all listings, following fees will be applicable for sellers listing more than 1500 listings in a calendar month.

1. All listings in all categories, created and scheduled to go live on or after 00:00:01 IST on 16th September 2009, will be subject to the new pricing structure
2. Listings for a duration of 1 and 3 days will be charged Re. 1 irrespective of category they are listed in (excluding Books & Magazines, Movie & Music, Video & Computer games)
3. The max cap benefits will continue to be computed on seller’s listings in a calendar month.
4. The discounted fee above 1500 listings in a calendar month shall be charged during the listing process and credited back within 30 days of the end of the calendar month
5. For sellers listing less than 1500 listings in a calendar month, the fee continues to remain Re.1 per listing
6. Final Value Fee for all categories remains the same, subject to minimum Rs. 3.

Introduction of 30 day Fixed Price (Buy it Now) listing duration for all sellers in addition to the current 3,5,7 and 10 day listing duration. We believe this new listing duration will allow sellers to display their slow moving items over a longer period of time, without having to re-list the items multiple times.

href="http://pages.ebay.in/marketplace/marketplace_changes.html#3">Click here to see the details of listing & feature fees for the 30 day fixed price format.

Greater value for shop sellers: With introduction of 30 day duration listing, all shop listings will become part of fixed price listings and will enjoy increased visibility in core search results. Good ‘Til Cancelled format will continue to remain available only for shop listings. Shop listings will also get discounted listing and feature fees.

href="http://pages.ebay.in/marketplace/marketplace_changes.html#3">Click here to see the discounted fee for shop listings. Given the increased benefits for shop sellers, the revised shop subscription fee shall be as follows.


 The new 30 day fixed price format will be available from 10th September 2009. The revised listing fee on the 30 day fixed price format, changes in Feature fees and Shop subscription fees shall be effective on all listings created or scheduled to go live on or after 00:00:01 IST on 10th September 2009.


Which sellers will be impacted?
 All sellers listing in all categories on eBay India
 Sellers who have listed more than 20 listings on eBay since their time of registration on eBay, will be charged Listing Fees.
 Sellers who are creating their 20th listing or less than the 20th listing on eBay from the time of registration will not be charged the new listing fees.

How do the changes impact a seller?
We understand that our sellers will need to make changes to their current business plan to accommodate the above mentioned changes. To understand the impact of the above changes on your business, we encourage you to read our FAQ section.

We also encourage you to use our Customer Support Resources to understand how this change will impact your business and discuss your options for adjusting your eBay selling strategy. You can also reach out to your Category manager or your Account manager to understand the changes and incorporate them in your business.

To help understand the changes better, to discuss various aspects of selling on eBay or to give feedback, please join the Open House discussion with Muralikrishnan B. – Director, Product & Category Management on this thread on 1st September, 4 PM.

Regards,
eBay Team

[amitava123gems]

Hi stylish_india,
Max cap is for free listing to sellers above 1500 listings. I am a small fish in ebay's ocean. I am afraid of getting lost in the crowd of junk listers.
Some sellers misused maxcap for spsmming.
If Sapana remembers,I objected to max cap after its launch. I am happy to note that ebay realised the mistake.
About unique listings, I sold a book for 10k after listing for three and a half years. But that is part of the game. Big money,long wait. I fail to understand the issue.
Thanx,
Truly,
Amitava

[stylish_india]

Oh Amitava
Thank you so much for explaining it to me 🙂
Dear I am also a small fish like you in this ebay's ocean. I too have to wait for a long time to sell my qualitative items 😞
I never do spamming.

[orignalgoods]

HI ,
ALL I THINK ITSHAVE BOTH PSTIV AND NEHATIVE PONTS , IT WILL INCREASE THE BILL OF SOME BIG SELLERS , BUT ITS GOOD IT WILL STOP SPAMMING ON EBAY ,,,,,,

[veedeedirect]

Hi anand_online,

Just did a quick browse of your listings and it seems you have about 600-700 unique skus.

So as per the new policy if you list them all on 30 days listings, you will end up paying only Rs.1000/- as total listings fees including basic shop fees.

That is less than what you are currently paying under max cap.

So I think the new rules would bring your listings fees down by a minimum of Rs.6000/- per year.

I think we should go out and have a a party with the 6 K you would be saving per year, rather than making repeated posts about the same thing 😉

Unless of course you beleive, you have to list the same product 30 times every month and 365 times every year to get sales 😉

Devesh

[orignalgoods]

HI ,
ONCE AGAIN ,
I THINK EBAY SHOULD INCREASE LISTNING FEES AND REDUCE PAISA PAY FEES , IT WILL WORK VERY GOOD ,,,,,,,,,IT WILL REDUCE SPAM AND DECRESE PRICE OF PRODUCTS ,,,,,,

[veedeedirect]

Hi,

orignalgoods has made a very valid point.

PaisaPay fees are way too high and these need to be broght down to realistic level, otherwise we cannot sell high end products like notebook pcs and mobile phones where offline margins are very low.

Offline margins for notebooks is about 4%-5% and for mobile phones about 2%-5% including cc charges.

On ebay it works out to ebay + pp fees work 5.5% and if a seller offers emi and buyer opts for it it comes to 7%+ Add to this sundry charges such as listing fees, shop subscription, listing upgrade charges, TnS cost, etc, the total selling expense goes to 8%-9%. At this phenomenal high charges, it is very difficult to sell notebooks.

Last week, I sold one notebook, made profit of just Rs.300/- after taking Cash Discount from vendor but ended up paying ebay Rs.1590/- for fees PP charges.. Still buyer fees the product is too expensive.

We need to get the PP charges below 2% atleast for high value transaction of say above Rs.10,000/-

EMI charges of 1.5% should be passed on to the buyer, so that one buyer does not cross subsidise another.

OBT charges should be brought down to 1% as there is no chargeback risk in OBT and most banks just charge about Rs.5/- for Rs.10/- for OBT regardless of amount of transaction.

ebaY is simply fooling the sellers by saying we charge only 1% FVF but making another 2%-3% in PasiaPay fees.

What I would suggest is bring back the slab wise FVF again and reduce the PP fees.

We need to grow this business first than looking at increasing revenues by such methods as PaisaPay fees. Wouldn't be better be to offer lower PP charges than send out coupons every week. Make the site competitive in pricing with offine by sensible fees (incl. PP) rather than by incentive driven DDOW and discount vouchers.

Regards,

Devesh

[sapana@ebay.com]

Dear Members,

For the purpose of Murali's workshop, wanted to post another announcement that you may find interesting to discuss or might have questions on:


Buying from eBay US now made easy with Global EasyBuy



Dear Members,

Have you ever wanted to shop for certain products and brands, available only internationally, but are restricted by travel constraints? Have you ever wanted to own that cool gadget, dress or perfume that is not available in the Indian market? If yes, then make your list, decide your budget, brace yourself for a fun shopping trip and log on to your eBay account.

eBay.in brings you the all-new Global EasyBuy (www.ebay.in/globaleasybuy), where you can buy your favourite brands and products from eBay.com (the US site) and receive them in India with all procedures of shipping and customs clearance taken care of. You will be spoilt for choice with more than 180 lakh items while enjoying a high service level and a great buyer experience. Some of the unique features of Global EasyBuy are:

- All inclusive cost (product price + international shipping & handling + custom duties). Octroi charges, where applicable, will be charged extra.

- Only items from reputed US sellers are displayed to ensure highest degree of product quality and service for you.

- Doorstep delivery

- Payment is in Indian Rupees through PaisaPay. No worries of exchange rate fluctuations.

- Complete Buyer Protection on the total cost (Price + shipping & handling).

- Online tracking at all points of transaction, giving you complete transparency on item status and delivery timelines.

- eBay India phone support for all your transactions

Buying on Global EasyBuy is very easy. Here’s how it works:

To learn more about Global EasyBuy, click here. You can also use our Customer Support Resources for your queries or suggestions. Please note that to buy on eBay India, you will continue to visit www.ebay.in

We are very excited about the new buying experience on Global EasyBuy. We are looking forward to you using it and providing us your feedback on this link.

Happy Shopping!

Regards,
Sapana

[omaxphoto]

I AM POWERSELLER FROM LAST 6 Months,
I have been alloted an account manager , but now nobody is there to help me, earlier i was getting Packaging matereils twice a month. still ok for me but its been more then 4 months now since i recieved any stuff from EBAY, I am continesly providing 99.5% good service which came to me through EBAY ( from last 3 months it is 100% )
But still i am not getting good service from EBAY.
Kindly HELP & do advice how can i do more business INTERNAIONALL as well as Domesticaly.
Best Regards
Kawal chadha

[amitava123gems]

Hi Sapana,
Your second post is very encouraging.I have a small suggestion.
1.Please include items of ebay.co.uk also.We belong to the commonwealth countries,isn't it?We are always closer to the United Kingdom of Great Britain and Ireland than US.
2.Make sure that ebay-indians, listings at these sites,get a good exposure.
Also send me some cellutapes before my power seller status is gone.I dont want the polybags.I am a small fry.
Thanx,
Truly,
Amitava

[orignalgoods]

hi ,
sapna madam ,
congrats for new revoltionary announment , it will make ebay more popular , noww no one can come closer to ebay india ,
looking for some more brave decisions form your side

with regards