Open House with Kashyap Vadapalli on eBay Marketing on 2nd Dec, 4 – 5 PM

[sapana@ebay.com]

On Kashyap's behalf:


Hi,

I am Kashyap Vadapalli, Director – Marketing & Business Development. I invite you to join me for an Open House discussion on eBay Marketing initiatives.

At eBay, the key task for my team is to ensure that we showcase the Lots of Safe, Easy, Deals available on eBay to our buyers. The objective being to drive visitors, convert visitors into buyers and ensure that an ever increasing part of a buyers overall spending is on eBay. Some of the key initiatives that we have made in this direction are:

High impact promotions like Diwali Bonus, Raining Deals to ensure that we are at top of mind with the consumers during key spending seasons.

Special events for Top Buyers in Mumbai & Delhi to strengthen their relation with eBay

Exciting discount coupons to visitors to entice them to try eBay

Launch of Global EasyBuy to give our buyers access to a large pool of international items delivered conveniently at their doorstep

We have also planned a very exciting nationwide campaign to increase the awareness about eBay and generate trial. We expect the campaign to go live in 1st week of December. I will like to share a sneak peak of the campaign with you. In addition to the above I will be also available to discuss your suggestions on eBay Marketing.

Please join me on Wednesday, Dec 2nd from 5 PM - 6 PM, on this thread to know more about the latest eBay marketing campaign, and a open discussion on eBay Marketing.

Looking forward to meeting you here!

Thanks and Regards,
Kashyap Vadapalli
Director – Marketing & Business Development

[n_bhambi]

TV campaign will be a very good idea as I have never seen a Ads of ebay on TV.

[happy_deals365]

hmmm k i am just eagerly waiting to watch the video sir.

[happy_deals365]

sir what exactly means by the below line that you have stated

Special events for Top Buyers in Mumbai & Delhi to strengthen their relation with eBay

[sapana@ebay.com]

Hi happy_deals365,

During the IPL campaign, the top buyers in Mumbai & Delhi were invited for a special get to gether to see the match, meet fellow eBayers and relax with their friend / family.

It was a great for us at eBay to meet so many of our users.

Regards,
Sapana

[sai@ebay.com]

Hi All - Kashyap here again....

In the TV spots you will see a consistent them - that is itself structured around a TV Talk Show. This is a talk show that callers can all and ask questions to the anchors. In the talk-show we are replicating a specific look-and-feel from a creative point of view. This specific look feel is designed to cut through the clutter of glitzy advertising of today and stand out basis it's uniqueness. The narrative flow on the spots is designed to be non-linear, i.e. the caller calls in with a question that is 'out-of-the-ordinary' and the response of the anchors seems out-of-context. But at the same time - the focus is on getting the eBay messages of deals, range, trust out to the viewers. The look-feel and non-linearity are designed specifically to cut-through the clutter and attract interest. I will not reveal any more details here. Please have a look for yourselves.
Regards
Kashyap

[shashwatg]

Respected Sir

You are welcome aboard. Unfortunately there was a confusion about the start - such snarls should be avoided.

I have Two straight forward questions. For Ebay

1. Re you people happy with the CS sections ?
2. For ebay who is more important - A Seller or a Buyer ? Lets not indulge in evergreen Egg came first or Hen ?

Sincere Regards

[happy_deals365]

that's a good one sir, but what about the others wouldn't they think that you are showing partiality only to your city members ah ?.?:|

[happy_deals365]

i agree with shashwatg id the CS service is totally awful and it would really work much better without them i hope so.

[sapana@ebay.com]

Hi shashwatg,

My apologies for the confusion on time 😞

Regards,
Sapana

[shashwatg]

Sir

1.
I am from Kolkata - don't U have good Buyers in this city of Joy for having the Joy of having and sharing such Events as had been organised in Delhi and Mumbai ?

2. Sir a Few states including W Bengal has Entry Tax problems - Is anything concrete being done to solve it ?

Sincere Regards