Open House with Kashyap Vadapalli on eBay Marketing on 2nd Dec, 4 – 5 PM

[sapana@ebay.com]

On Kashyap's behalf:


Hi,

I am Kashyap Vadapalli, Director – Marketing & Business Development. I invite you to join me for an Open House discussion on eBay Marketing initiatives.

At eBay, the key task for my team is to ensure that we showcase the Lots of Safe, Easy, Deals available on eBay to our buyers. The objective being to drive visitors, convert visitors into buyers and ensure that an ever increasing part of a buyers overall spending is on eBay. Some of the key initiatives that we have made in this direction are:

High impact promotions like Diwali Bonus, Raining Deals to ensure that we are at top of mind with the consumers during key spending seasons.

Special events for Top Buyers in Mumbai & Delhi to strengthen their relation with eBay

Exciting discount coupons to visitors to entice them to try eBay

Launch of Global EasyBuy to give our buyers access to a large pool of international items delivered conveniently at their doorstep

We have also planned a very exciting nationwide campaign to increase the awareness about eBay and generate trial. We expect the campaign to go live in 1st week of December. I will like to share a sneak peak of the campaign with you. In addition to the above I will be also available to discuss your suggestions on eBay Marketing.

Please join me on Wednesday, Dec 2nd from 5 PM - 6 PM, on this thread to know more about the latest eBay marketing campaign, and a open discussion on eBay Marketing.

Looking forward to meeting you here!

Thanks and Regards,
Kashyap Vadapalli
Director – Marketing & Business Development

[n_bhambi]

Welcome Mr.Kashyap Vadapalli!!! we are gald that you are here with us!!!!

[sai@ebay.com]

Hi Everybody - relaibleenterprise, amitava123gems, mobilestores and others -

Thanks very much for posting in.

I am happy to be on the boards. We are excited about the steps we are taking for driving visitors and buyers to ebay. We are coming up with a 360-degree plan to talk to our target audience at all relevant touch-points. We expect to move the needle significantly on various brand-metrics – like awareness, consideration and intent to purchase.

[sapana@ebay.com]

Hi All,

Kashyap will be posting with the id of sai@ebay.com

So watch out for him!

Regards,
Sapana

[sai@ebay.com]

Hello All,

This is Kashyap here again. Here are some background details of the campaign -

Marketing Objective - Make more Indians shop online by establishing eBay.in in their shopping consideration

Target Group - SEC A men and women; importantly ~75% of our users are men

Message - Deals , Range, Trust, New products also with cut-through, Should start conversations

Key Media we are using

TV: Main medium. Reach, Right awareness (&TOM) and Consideration

Outdoor: Frequency building, Promotional support, Call to Action

IM: Digital Reach

Onsite Marketing: Sales; Engagement

Social Media: Engagement

PR: Reach

Partnerships: Activation

Radio: Secondary medium to build frequency and call to action

Regards
Kashyap

[sai@ebay.com]

Hi n_bhambi – Great to have you here. Please stay tuned to the discussion. Would love to have your views.
Regards
Kashyap

[n_bhambi]

Hello Mr.Kashyap Vadapalli,
we are really glad that you are here with us!! well I have always been a big Fan and supporter of Ebay and I have always promoted ebay in my friend circle and family , but this time I am having a bitter experience with Ebay because of Diwali Gifts, well I appreciate your effort but this things are not fully successful if not done with in time as I have not received the diwali gift yet and its more that 45 days, and when ever we call your customer care we get the same reply that it has been forwarded to Marketing team and we have not received any input from them, please give us the email Id or contact number of your marketing team who handles all this stuff from where we can get a clear Idea.

My PaisaPay ID 25366785328
Transaction Date is: Thu, Oct 8, 2009
My Request No is : 00254545

[happy_deals365]

Dear sir, when exactly is the discussion starting is it at 5 or 4 pm.

[sai@ebay.com]

Hi Again,

Kashyap here, We expect to launch the campaign in phases starting the middle of this month. We will go in with a TV campaign - that will start in mid-Dec. In the TV campaign we are communicating the following key messages - Deals, Range and Trust. We have multiple executions each of which will specifiy a certain aspect mentioned above. During the course of this interaction I will also provide a link where the members can view an example of 2 of the TV commercials. Please note that I am uploading a very light file (low-resolution video and audio) so the fidelity with which it will play on the computer will be very low compared to the broadcast quality tapes. Also note that the link will be live for about an hours after the session, after which we will take it down. This is a sneak-peek for the community members.(Video will be up shortly)

[sapana@ebay.com]

Hi happy_deals365,

We have begun. I am sorry for the confusion between 4 & 5 😞

Regards,
Sapana

[audioplus_123]

Hi Kashyap,

What kind-off TV campaign it will be?