Hi shree_krishna_gems,
The category in which you are selling is doing specifically well these days. Some sellers are benefiting a lot, however, sellers who have lot of listings in Shop are getting the minimum benefit.
While a seller needs to balance his expenses with core vs Shop listings, it is important for us to choose the listings judiciously. In an offline world, if you have a shop, you will have a shop window or shop front. You will place some products in the window which you think will attract most buyers. Rest products you will keep at the back of the store. If you shift good products to the back of the store, then buyer might not come to you. As a seller we may have to do some trail and effort before we figure out our individual strategies that suits us best.
In the short run, you may want to participate in the promotion where loose gemstones listings with ILF are being promoted to international buyers. Also, my experience in jewellery category tells that it is an auction driven category. You may want to attract more buyers to your listings by putting few products in one paisa free shipping auctions. That is another area on the site which draws huge number of buyers.
Another important thing is to coordinate your promotions and listings. A seller told me how he makes a monthly calendar on what all products he wants to sell and therefore the promotion plan for those listings. For example, if he list 10 wallets he ensure that at least 3 are on one paisa free shipping, 2 are on normal auction and 5 are on fixed price. The seller also continuously experiments with his strategy to find areas of improvement. You may want to consider something similar.
I hope the above provide you some pointers. Please do not hesitate to reach out to your account manager to talk more about ways and means to increase your sales.
Regards,
Sapana
