Message from Sharat Digumarti: Updated Seller Non Performance Policy

sapana@ebay.com
eBay Employee
eBay Employee
Hello everyone…over past few months we have been making various changes on the site to improve the buyer and seller experience to make eBay the most preferred online shopping destination for shoppers.

While improving functionality on the site is critical, a big part of the buyer experience is in our sellers’ hands. We recently launched Detailed Seller Ratings (DSRs) to give buyers more information about the kind of service they can expect from a seller and help differentiate sellers who deliver a great buyer experience from those who do not. While the vast majority of eBay sellers deliver consistently positive experiences to buyers, a very small minority -- just 1% -- of sellers currently cause fully 35% of bad buying experiences. This small minority not only damage their own reputations, but also indirectly damage all of the good sellers who benefit from a strong and vital eBay marketplace. To address this problem, we have begun enforcing our Seller Non-Performance policy in stricter ways than in the past by considering a seller’s buyer dissatisfaction rate.

What is the updated Seller Non-Performance Policy?
With the updated policy, all sellers who have more than 5% dissatisfied buyers over the past 90 days will be subject to reduced listing volume or temporary 14-day restrictions in the form of selling sanctions. Sellers with dissatisfaction rates that are 10% or greater will be subject to indefinite restrictions until they improve their buyer dissatisfaction rates to less than 5%. The buyer dissatisfaction will be calculated based on the following:

1. Item not received (INR) disputes
2. Item significantly not as described (SNAD) disputes
3. Negative or neutral feedback.

Why neutral feedback?
Some of you have asked why neutral feedback ratings have become a part of measuring buyer dissatisfaction. Through our quantitative research as well as many conversations with community members, we have found that neutral feedback is most often an expression of deep buyer dissatisfaction. Therefore, leaving it out of the calculation would mask a significant part of the issue. Ultimately, only positive feedback is an indication of satisfied customers.

Will DSR’s (Detailed Seller Ratings) be included to calculate Bad dissatisfaction?
Detailed Seller Ratings are not used in our buyer dissatisfaction calculations currently, however, as we gain experience and data, DSRs look very promising. We expect them to eventually become an additional input in our calculation of buyer dissatisfaction. We will keep you updated on adding DSRs as part of our calculations, and how they will impact a dissatisfaction rate.

Helping sellers improve their satisfaction rates and become successful is goal #1
Please know that our goal in restricting or sanctioning sellers is always to drive sellers to resolve their business challenges, improve their satisfaction rates, and remain in the marketplace as successful sellers. Our communication to impacted sellers spells out specific actions they should take to improve their rates, such as settling any open buyer dispute issues, refunding buyers when appropriate, asking for mutual feedback withdrawal when disputes have been resolved, etc.

Please remember that this new enforcement impacts the bottom 1% of current sellers, who cause 35% of the negative buying experiences on the site. The vast majority our sellers provide great buyer experiences by following these and other best practices:
• They accurately represent the condition, size, and quality of the item directly in the listing.
• They accept payment for an item at the end of a successful sale.
• After payment is received, they promptly ship the item with proper packaging.
• They proactively and professionally communicate with the buyer throughout the transaction.

We believe that the initiative to crack down on bad buyer experience in this way will benefit the whole of eBay India, and especially the 99% of our good sellers. If you have a question around this policy, please feel free to post it here. I will try to revert back on them as soon as possible.

Sincerely,
Sharat Digumarti
Senior Manager, Trust & Safety
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

yash@ebay.com
Community Member
Dear Sellers,

Thanks for the valuable comments on this voices thread and on the boards. I appreciate your position as a seller and can understand the point you are trying to make. I will try to give my perspective on this topic:

During my last Open House on I did mention that we are changing some of the guidelines. Firstly, to clarify on including Neutral FB in calculating buyer dissatisfaction, it has always been taken in to consideration when sending SNP Warnings to sellers and the sellers who have received SNP Warnings would know the same. To highlight what has been updated in the new policy is:
1. The restriction based approach (vs. suspensions) will give sellers more time and opportunity to improve their business practice and create a strong business on eBay.
2. The SNP warning will now consider buyer dissatisfactions that have been raised over the past 90 days only. This will ensure that sellers have more realistic timelines to resolve disputes (no difficulties in procuring PODs)


How will unfair negatives or neutrals impact my business as a seller?

All of us have at one point or other came across a buyer who was unreasonable and left a bad taste in our mouth. I personally had a similar buyer and remember him more than all other good buyers I had. We will continue to have a very small percentage of buyers who are unreasonable and whom we cannot eliminate. I guess that is the cost of doing business in an online world. We have to take such people in our stride. However, please be assured that the thresholds have been placed based on extensive analysis and research. While, most of the examples are valid and what we have noticed in totality is that such cases which adversely impacts a good sellers is almost nill and incase if such a situation arises the team would intervene to address the concern

Do buyers leave as many negatives as we think?

A lesser known fact (as data shows) is that buyers leave more feedback than sellers and the negatives left by sellers are far higher than that from buyers. I believe that many sellers’ do not give -ve ratings for the fear of retaliatory FB which also holds true for buyers who don’t give –ve. Some sellers only give ratings after they receive from buyers hence its even more likely that buyers may not give –ve. Many buyers have told us (and so do feedback comments) that the buyer settled for neutral just because he did not want to give a negative.

Does this mean that eBay can restrict an account with 99.5% positive feedback also?

Yes, it is possible that sellers who seemingly have high number of positives can also get restricted. In order to get a better picture of a seller’s recent activity, we identify sellers with declining customer satisfaction rates in a manner that evaluates recent performance. If the dissatisfied buyers from a seller over the past 90 days are more than 5% of the transactions, then I think it is important that the seller starts improving his business practice.

I strongly request you all to support so that we keep away sellers who are significantly contribution to bad buyer experiences on the site. To borrow a very relevant quote from user coolbrasco – “This is a team effort and every seller should take responsibility in the whole community to give best experience to buyers.”
Regards

Yash
Regards

Yash
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

manishadiamond
Community Member
Based on my personal experience here is what I conclude:

I listed an item to sell, some how a buyer clicked and bid for the item,but I found that I made the mistake in the listing and need to revise it, there I go.. click click click .. changed it and mention my error on the bottom of the listing.
EVERY THING FINE !!
Now the auction ends and there is a Winner, I sent him an invoice... buyer disappeared.
No problem,I again sent him a remainder, comes with a few queries..answered.
Says the title is different and now you are sending something else..NO NEVER.. I WILL NOT ACCEPT THIS Blah Blah ..
and here see one fine morning I get a NEGATIVE.
OK.
again I request him and ask him to go thru the listing and the ERROR mention in the bottom.
No! it was not there you changed it .. put it now .. you are a big time cheater and so on.
Even goes to an extend to send me abusive mails.
HERE is what I want to understand.
1.Buyer didn't read the listing yet bid and didn't ask me anything before the auction end ! who is to be blamed
2 Didn't make any payment but says that I am sending him the wrong item .. how is that possible without seeing the item or making the payment
3.Left a negative because he didn't read the listing or the error comment I posted in the bottom of the auction listing
4.Why only the seller is wrong and never the buyer.

Above all selling about 100 items per month I don't even get 5% of the feedback after several remainders.
How will eBay rate or calculate me for SNP ?
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

Dear Yash Ji,
I dont have any bad buyer experience.All my buyers been extremely polite and almost all of them keep on coming back.They include international buyers who buy from all ebay sites.
You have forgotten to mention about shipping cost.
To say anything is your choice.But I know somethings already.
One thing I am experiencing is ebay India is giving more time to the seller before suspension.I know I am suspended for all practical purposes.But I am still able to serve my good buyers.Hope you will keep me alive till I pay my eBay fees for coming month.This is just to complete my obligations.
I am a disciplined member.No complaints.
Thanx,
Truly,
Amitava
Message 23 of 52
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

exprsss
Community Member
Dear Mr. Digumarti.
Its Been nice to hear that ebay always takes an effort to provide sellers with enjoyable selling experiences through out the site. As part of your commitment to keep eBay as safe trading zone, We really and highly appreciate measures adopted by eBay in order to serve sellers and buyers both a safe and enjoyable business zone.
But One point is constantly Striking in our mind keeping the Feedback system of eBay in our attention. As you stated that Sellers Satisfaction Rate and reputation are highly depend upon the Feedback Scores and all that realated. But Please note that as a Business Seller on eBay We deliberately look forward for a Feedback after completion of each and every transaction from each customers. But It seems that customers hardly care about it. We don't know wheather other eBay sellers face this problem or not, but we are facing this in huge. even we had to call each and every customer personally to remind them about the feedback. Still We don't get feedbacks. So would like to know what steps would eBay may adopt in future for making Feedbacks a Mandatory.
We often see that some buyers even after getting feedback from us or having reminded them twice by email or phone call they don't bother to give feedback and as a result we did not get the feedback reulting no increment in our Feedback score as well as Reputation in eBay.

Likewise while transacting with other eBay Sites like USA or UK site we never felt this problem for feedback. Buyers after completetion of their transaction leave us feedback and even we don't have to remind them at all. We know that eBay is using same system and technologies as it uses in each and every other countries but we think the core problem lies in the buyer training. Unless buyer knows that feedback is essential for both sellers as well as for buyers, they will never care to leave feedback. So if eBay could develop Any knd of Mandatory system which will enable buyer to left Feedback after each transaction. As we know that leaving Feedback is solely upon the discretion of buyer, but if buyer did not care to leave feedback then even if we sold 10 products per month as successfull transaction then hardly we ill get 3-4 feedback from buyer who has given from their own and it would rise hardly to 6 by calling and sending reminders to them. And rest feedbacks are automatically removed after 90 days. Thus we lose the Feedback Privilage for certain item even if we had provided them with class of service.

We belive Imposing mandatory feedback service will enable Buyers and Sellers to have more feedback scores and reputation on eBay. Unless mandatory Service We hope that Your Satisfaction or Disatisfaction or whatever Feedback related policy for improvement of Seller Performance or Feedback Score and Reputation eBay won't work well. But Still we Wi Best of Luck to eBay with its new Service and as a part of proud eBay Community We really Appreciate it.

Also we would like to Say that Should eBAy could implement a General Suggestion book for each and every seller, like after transaction buyer might wrote on that book to let us know how did he liked our service (in Details), If we could improve any of our service or products. like this. Also in Shipping Options You should now Start Inserting the Courier Service Namss and Service Level like TNT SAME DAY EXPRESS or NATIONAL Express. We would recommend you please consider Gati Couriers, Blue DART and TNT for Domestic and fedEx, DHL, UPS and TNT for International. With Service Names. You see We can provide more than 10 Shipping Options to buyer with varying prices. So In listing 3 Shipping Option with Standard Configurtion is quite dificult for us to state How mny Service we can provide. Also If we mention them on Description Page, Then at times of Payment ( usally mde through PaisaPay ) It was difficult to adjust them with Payment. I would request eBay to take this ideas and suggeston in consideration.

Thanking You.
Sincerely Yours,
Nishant Gupta.
Manager- eBay Operations(Middle East & South East Asia)
Trevoris Limited (UK)
Message 24 of 52
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

Sharatji,

Just one Sawal - Why these ridiculous policies only for Indian Sellers?

ebay.com support many sellers with divergent business models but here it seems you only want sellers who have 5***** products and prices only.

Tell me what would happen to this ebay seller if some of your ridiculous policies were implemented on ebay.com

bargainland

http://feedback.ebay.com/ws/eBayISAPI.dll?ViewFeedback2&userid=bargainland&ftab=AllFeedback

Incidentally this user has the highest number of total ratings of any ebay seller worldwide and has been consitently over the years getting more than 10% negatives, neutrals and open disputes.
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

Dear Sharat Ji,
I would suggest,you please design your listing removal software in such manner,so that seller can explain anomalies,before the listings are removed.
I charged shipping of Rs 400 for item costing Rs 50 only,because it weighed 1150 grams and I needed Rs 400 to ship that to Netherlands.I charged Rs 80 for shipping a lightweight item to Mumbai,because this gentleman wanted 6 simlar multiple items at single shipping cost.But I had problem when I mentioned shipping of Rs60 for 4 almost identical items separate listings meant for a good Australian buyer.I charge single shipping for multiple purchases.I needed Rs60 for shipping to Australia.Your software removed all the listings before transaction could be made.
Then came the stern alerts.I was terrified to communicate with this buyer.I not only lost this order,but I lost a follow up order for bicycles to be shipped to Australia.
I dont expect a software to be intelligent like you and me.But you can sure schedule removal of listings.You may have genuine concern.But you can sure give a space to enable the seller to explain any anomaly.
It will be wise to remember that this is an international forum and your these softwares are designed for India specific conditions.
If the buyer fails to get positive response here,he will most likely look up in China.Obviously that will be very sad.
A seller knows how to maintain satisfaction level of buyers.Your alert generating softwares should be targetting less experienced sellers.
I understand,this is difficult to implement.But you can sure try in some ways and other.
Thanx,
Truly,
Amitava
Message 26 of 52
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

cottagestock
Community Member
Dear Sharta Ji,

Can a seller face SNP restriction even if the dissatisfaction rate is low than 5%?

I am asking same so that we be careful,keep our accounts in good standing and keep on going along well with eBay.

Regards
Message 27 of 52
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

sapana@ebay.com
eBay Employee
eBay Employee
Hi,

While Sharat is in a training program, he has forwarded me some responses that he wanted to post on boards. I am posting the following responses on his behalf.

Regards,
Sapana
Message 28 of 52
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

sapana@ebay.com
eBay Employee
eBay Employee
Hi coolbrasco,

Thanks for your understanding and encouraging words. I specifically liked your thought that it is a team effort and we all are together in it. I cannot agree with you more. Only once we take responsibility of each buyer, can we make eBay India the most preferred destination for buyers, thereby increasing business for each seller.
I am very happy to hear about the improvement in your UPI rates. One of the key thoughts behind the site changes from a seller perspective was a drop in UPI rates. I am glad that you have already started experiencing the same. Your suggestion is quite valid and I have already forwarded it to Sandeep from product team. He has promised to evaluate the same for next round of changes in shopping cart.

Regards,
Sharat
Message 29 of 52
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Message from Sharat Digumarti: Updated Seller Non Performance Policy

sapana@ebay.com
eBay Employee
eBay Employee
On Sharat's behalf:

Hi Faizal (milas2004_in1),

It is always a pleasure to interact with a buyer.
Your point on bad service from some sellers is very valid. In fact the reason for launching detailed seller ratings was to help distinguish such sellers. However, I also think that most of these sellers can improve if given appropriate education and help.
The education team is already working on creating some modules that sellers can use to enhance their business practice. I have forwarded your suggestion to the team and I am sure they will be delighted to incorporate your suggestions into the module for sellers.

On a buyer not having a seller’s address – Over past few months we have put some measures in place to take care of such concerns. I don’t think any buyer will get this message going forward. However, in case you ever come across any such instance, I will request you to forward the seller user id to our Customer Support team for investigation and appropriate action.

Thanks and regards,
Sharat
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