Gender Discriminating Promo on your website 'For Him' & 'For Her'

[maseskotravai]

Dear M/s. Ebay.in,

We from M.A.S.E.S - 'Movement Against Sexual Exploitation and Sexism' strongly Condemn the promo on your website titled 'For Him' & 'For Her'. The promo disseminates Gender Bias, It propogates that Women are only Beauty Conscious. It labels Women as mere 'Consumer' with no brains for 'techy / intellectual' stuff.

These Ideologies infiltrate into the minds of People with greater influence and adds up to 'Gender Casting', 'Gender Bias' and influence Men also to think of Women as only mere products for Sexual Appeal. The 'General Intellect' is carried away by 'attractive offers' and fail to think of the Male Chauvinistic Representation in such advertisements and Promos.

Once again we strongly Condemn the 'Gender Discrimination' in your promo. We request you to kindly remove the discriminating content.

Thanking You,
yours truly,
M.A.S.E.S (India)

[maseskotravai]

Dear Ms. Seema,

for your clarification, pl check what ebay gender guidelines recommends:

http://reviews.ebay.com/Sex-sells-eBay-style-using-gender-to-your-advantage?ugid=10000000001832065

Sex sells - eBay style; using gender to your advantage : eBay Guides

[rajelectroniks]

@maseskotravai...

What is gender bias in trying to promote items of use by a specific gender, yes it is true that woman do not use aftershave as men do not wear a bra so that selling point will be there alway. It is Not gender bias it is gender differentiation.

I cannot understand what is there to crib about when God himself has created the 2 species distinctly different, so yes gender differentiation will always be present in our society.

I am sure that there are many areas where you can do more meaningful work related to your cause than trying to tell a shopping site like ebay to mend its ways.

PS: would request you to please tone down your response when answering to senior sellers on ebay. We are not here to take crap like "...selling yourself".
*****************

[maseskotravai]

@rajelelectroniks,


I am quite impressed by your findings about what men use & women use...both the products mentioned by you may be used by the queer people...moreover talk about bra as 'bra', 'shaving cream' as shaving cream...the consumers can decide which gender it will be applicable...

I don't believe in GOD, so all the more reason to fight against the 'Human constructed ideologies'..you are still talking just about the binary elements in the society..men / women...

you also have the equal opportunity to refrain from telling me what is meaningful work...let ebay give me an answer.

I don't believe in seniority etc., unless they have respect for people from whom they demand so....

'if selling yourself' is crap - 'for him' & 'for her' coinage & showing products based on constructed gender discrimination is equally crap & inhuman.....

p.s: pl check the gender quide of ebay...



PS: would request you to please tone down your response when answering to senior sellers on ebay. We are not here to take crap like "...selling yourself".

[maseskotravai]

//PS: would request you to please tone down your response when answering to senior sellers on ebay. We are not here to take crap like "...selling yourself". // is rajelecktronik's comment...it is not mine..

[maseskotravai]

Dear ebay team,

Pl understand our concern. We are not against ebay or its business. As fellow People we demand respect from the society and trying to tell you that while you categorize a caption saying for him & for her and then put products that actually is usable to all kind of people in the world, why should you title it based on the social gender discrimination.

The caption for him is listing e-gadgets, which is actually used by any gender isn't it, then what is the logic/justification behind that 'caption'. In 'for her' you are listing fashion & make up...don't you think this is encouraging people (including women) to think that she is a mere consumer of products for sex-appeal.

I am sure that tablets, mobiles, laptops are used by everybody irrespective of nation, Race, Gender, differently abled etc., etc.,

I / we request you to become more responsible and sensitive while listing out such titles and also hereby request advertisement agencies to get sensitive and get themselves out of 'sexism' (i.e. the male gaze of looking at society) and respect humanity.

thanks
kotravai.

[maseskotravai]

mail sent to ebay team member by one of the group member:

On Sun, Jan 22, 2012 at 12:29 PM, Siva Kumar wrote:
Dear Ms. Seema,

I am also a member of the group named M.A.S.E.S - Movement Against Sexual Exploitation and Sexism which is against any kind of discrimination based on gender. We don't disturb or demotivate your work in any way, all we want is, you to understand that your advertisement in the homepage is gender biased. It states that "smart phones, tablets, accessories and much more" categorized under men, and "Lifestyle, Fashion, Jewellery and much more" is categorized under women which seems to be normal.

But it contradicts, techie gadgets and beauty enhancing products are used by both men and women. They are common for all. But here the ad says smartphones, tablets etc for men which are used by women too. And the life style, fashion, Jewellery products for women only. Men too use fashion, life style and jewels made for them. But those are missing in the photo. This can only be considered as gender biased. It leads to underestimating the women that they will only buy the things which would make them to appear rich, beautiful and fashion. Rather you could have titled as 'Techie Gadgets' and 'Life style Products' which explains everything in a simple way.

"For her - Fair & Lovely" and "For him - Emami Fair And Handsome" can be considered as gender differentiation.

"For her - Fair & Lovely" and "For him - blackberry or Apple Tablet" can be considered as only Gender discrimination.

Please understand what we feel.

Thanks & Regards

sivakumar

[maseskotravai]

Dear Ms. Seema & Ebay Team,

Thank you so much for understanding our concern, respecting our Petition and removing the discriminating content.

Kotravai
MASES

[indiashoppingtimes2011]

@ maseskotrava
I dont understand if u showing urself that u are here for movement against sexual exploitation and want to do some good cause then there are many places in india to do better work where people will appericate u so go there and show ur power against them against big polictians showing ur power here wont make any sense for ur organisation. there are still many places where womens are treated so badly .sitting on pc in ac room and doing movement against sexual exploitation is very easy but going everywhere and doing movement will show ur actual power

[maseskotravai]

thank you so much for your respectful words towards me, my Movement and humanity. indiashoppingtimes2011 - when I clicked on your link I find a picture of a 'girl'.

firstly, I don't have an a.c. room...probably you can help me buy one from a Company which advertises talking about the benefits of the products rather than 'labeling' it with discriminating contents.

Atleast sitting infront of PC (that too it is too small u see) I have fought against something which I find is discriminating against women, which ignores the queer people...have you at-least done something like that my dear...

Instead of you sitting infront of PC & trying to buy or sell something, why don't you walk up to the market and buy / sell Madam. Atleast it will help in Fitness.

as I have been saying let EBAY face me / my movement, if it wishes to.