IMHO, watching these ads i didn't think they really hit the mark. Neither in terms of being funny or 'visible' or informative or reaching out to a wider audience. I don't think anyone in the target audience, whether already an ebayer or otherwise, is able to really discern what the ads are trying to say. I don't even think either of the 2 hosts even mention the website address (ebay
-dot-in) anytime.
This might sound harsh, but i don't know who to blame really. The ad agency for coming up with such a stupid concept or the ebay execs for green-lighting it.
I have been blaring the ebay horn for quite sometime now and many have joined because of me, but these ads really backfired on me. I mentioned how easy it was to transact on ebay and the person who i was talking to asked me "is it as easy as its ads are to understand?". I didn't really have a answer.
Thumbs down.
-- Signature: I am Jack's complete lack of surprise.
-- Signature: I am Jack's complete lack of surprise.