Greetings JeweleryZone!
Thanks for your thoughtful analysis and suggestions about the bid increments. Constructive, collaborative insights like yours is extremely valuable to the entire community, and I would encourage you to keep up the great input. Your comments are valid, and they mirror feedback from several of the sellers I visited in both Chennai and Hyderabad this past weekend.
First, I wanted to give you some insights on the change. Then I want to explain what we're doing to monitor the impact on both buyers and sellers alike.
Some quick thoughts on bid increments and velocity...
In a perfectly liquid marketplace, the bid increments should NOT impact the final price - in fact, lower increments should incent buyers to pay their absolute maximum price (rather than the increment below) and thus a higher fair market price for the item. A common example is financial stock exchanges, which when migrated to digit-based increments, have shown greater liquidity.
This said, we recognize that there are many other dynamics at play on Baazee. Absolute supply/demand is the first issue, but more subtle aspects such as auto-bidding, seller pricing, and shipping fees can dramatically change the market liquidity. This is why today, bid increments are not Rs .01 ๐
For Baazee, the Bid increment change was made to further bring the Baazee platform into proven norms of eBay's marketplace, plus to enable greater demand by making baazee a more consistent and thus pleasant buyer experience. Historical buyer feedback has been that lower bid increments would bring more buyers to an auction, and our sincere hope and expectation is that we can achieve this and in turn provide greater sales and profits for sellers. We created the current increments based on thorough analysis around historical trends on the site.
As with any material platform change, we are watching it's impact on the marketplace very carefully. First, we're digging deep to analyze site data. Furthermore, we've been talking to sellers and buyers to understand what they are seeing. Some sellers voice your similar comments, but some say they've seen no difference in selling prices. We've spoken to buyers, who generally claim they are more active because of the change. Lastly, the data we see supports this behavior - that there are many more bids on the site today than before.
Based on our studies, my initial thought is that if your Rs 1 items are NOT converting at the price you require, you may need to reset your strategy to start-price auctions. Furthermore, some level of quick-buy mix may also help. Lastly, buyers may be anticipating your shipping rate and thus bidding lower.
We're not done studying the impact of the change, but we're already working on helping overall market liquidity. For example, we'll soon release some platform changes that we think may help buyers become even more active.
Keep the good input coming, and we promise that we will listen.
John Anderson
Head of Category Management