How to get better results from your eBay Shop - 19 Jan - (4-5 PM)

[sapana@ebay.com]

Hi,

eBay shops are a great feature that are being used by sellers worldwide to run their business on internet. In this workshop we will discuss how to increase your sales by using your eBay shop:
- Shop Features that help in sales
- Using Seller email marketing and its benefits
- Getting more buyers by marketing your own shop
- Building your brand on eBay.

Date: Thursday, 19th January 2006
Time: 4.00 pm to 5.00 pm (IST)

See you on 19th!

Warm Regards,
Sapana

[sjewelsdk]

i fully endorse the view that ebay shops are a great way to present organise categorise your inventory and a user friendly way to market your products. thanks ebay

[somashoppe]

Hi there!
For new entrants like me who wish to market services rather than products, I hope there will be enough beginners' basics as well. Looking forward to attending the workshop!
Soma.

[snrama]

Hi,

I am finding difficult to create links for my store categories and couldn't do that till now and using the ebay link categories.

I suggest to make it more easy to create them. ---------------
With Regards,
Navaneeth (snrama) 😉

[manishadiamond]

HELLO
I WOULD LIKE TO JOIN THE EBAY SHOP
CAN YOU PLEASE TELL ME WHERE AND HOW DO I REGISTAR FOR IT
PLEASE CONTACT ME ASAP
SANJAY

[deveshenterprises]

I want to know how to do email marketing of my shop how initial subscription for newsletter will start in ebay shop?

[sapana@ebay.com]

Hi All,

Today we have Preeti from Seller marketing team to give you tips on increasing effectiveness of your Shop.

We will be posting the workshop content in advance. If you have any questions, Preeti will be available from 4-5 PM to answer them.

I will recommend you to go through the content. Do keep us posted if you find it useful.

Warm Regards,
Sapana

[preetim@ebay.com]

Hi Everybody,

The Agenda for todays workshop is:
- eBay Shops and its Benefits
- Attract more buyers by making your shop Search Engine Friendly
- Improve a buyers shopping experience in your shop by customising it.
- Effectively marketing your shop online and offline.

So let's get started!
Regards,
Preeti

[preetim@ebay.com]

What are eBay Shops?
eBay Shops is a platform to help you maximise your business on eBay. Creating an eBay shop is extremely simple and has a host of benefits.

Benefits of having an eBay Shop
 Build your brand on the site
 Encourage buyers to buy more.
 Send marketing emails to your buyers
 Get your own Web Address like www.ebay.in/yourshopsname
 List for 30/60/90 days or GTC
 Lower feature fees for shop listings,
 Free Trial for 30 days

[preetim@ebay.com]

Make your shop Search Engine Friendly

You can attract traffic from not only eBay, but also from search engines like google, msn etc. However, it is critical that you use the vital keywords in the correct fashion.

Shop Name
You need to think of your Shop name like you do your auction titles. Your Shop name is 35 characters and should be filled words that the buyers will use to find and buy your items. Although the name of your business might be XYZ Boutique, however, a buyer will not search for the same. Instead use words that buyers would look for on a search engine like fashion, women, designer, clothes, etc.

Shop Description
The words you mention in your shop description is again useful from a search engine perspective. Instead of saying, “Hi, welcome to our Shop. We have the largest selection of…” use those 300 characters in the description with good keywords describing what you are selling.

Use Googles Keyword Search to find the most searched keywords.

eBay Shops Keywords
Make use of eBay Shops Keyword facility to optimize your shop for search engines. You can include upto 6 keywords for each of your categories.