eBay's Turbo Lister, a free program for download, will help you do attractive fonts and layouts. You build and store listings on your computer, editing and changing pictures until you like the looks, then upload them to eBay to launch the listing.
Here is a wonderul help site.
http://www.erns-eporium.co.uk/tl.htm
I use Auctiva (www.Auctiva.com) because I can add all the pics i want and only get charged for gallery on eBay. Auctiva has templates and everything you need to do a professional listing.
A good and free tool for writing html is the html-kit editor which can be downloaded from: Using this will also aid the learning of html and it will auto complete coding.
www.chami.com/html-kit
http://www.coffeecup.com/html-editor/
A free image hoster such is required to host the photos and graphics. To create nice looking listings the photos need to be hosted by an external image hoster. The auction description is then done using HTML.(web browsers read the HTML to produce the web page). For information on how to use HTML for eBay try here:
http://www.erns-eporium.co.uk/html.htm
http://www.bulls2.com/indexb/bobstips2.html
Here are links to two of photobucket's tutorials for using hosted images on eBay.
http://tutorials.photobucket.com/tutorial_42.html
http://tutorials.photobucket.com/tutorial_50.html
Here's a good tips page with links to quite a few free sites that offer templates for auctions. You might also want to check out the tagbot program linked to on that page.
http://www.isdntek.com/demo/onlinetemplates.htm
Colour selectors here:
http://www.zoicks.com/bselect.htm
Border maker here:
http://www.isdntek.com/tagbot/borders.htm
Auction ad creator:
http://www.auctionlotwatch.co.uk/auctionadcreator.html
Here's a pretty good page with a listing of the commonly used HTML code:
http://cedesign.net/help2j.htm
It just takes some simple HTML to get fancier text. Here's the page I used years ago to learn the basics:
http://www.eobcards.com/tutorial3.htm
A lot of people would agree that a fancy listing ad really doesn't do the selling - it's the description, the pictures and the TOS(terms of service) that sell. However, to add some extra touches - teach yourself some basic html - it's really simple. Go here: Tons of information:
http://members.ebay.co.uk/ws/eBayISAPI.dll?ViewUserPage&userid=babyworm16
You might find this very interesting.
http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=shipscript