Dear mewarvinta_0,
Greetings from team eBay!
The eBay Marketplace is a dynamic environment. A number of factors can cause a fluctuation in your Promoted Listings Standard impressions, clicks, or sales. They include:
- Recent changes to ad rate
- Recent additions or removals of listings in a campaign
- Changes in organic search rank for promoted listings (e.g. boost from Promoted Listings Standard sales increases overall organic sales)
- Changes to the competitive landscape (e.g. other sellers start or stop promoting items in the same category and/or make significant changes to their ad rates)
- Buyer traffic or demand for a certain item - Seasonality - Third parties, such as a brand manufacturer, choosing to start or stop promoting certain items
- Issues with your account (e.g., high claim rates, breaches of eBay’s third party fulfilment policy, VeRO violations)
- General platform improvements, quality thresholds, or eligibility change
Read more about Promoted Listings here.
Also if you do have an assigned account manager, please connect with them to understand the issue and take the necessary steps.
Regards,
eBay INCBT Team
