To all sellers ,
Here are a few tips for boptimising your shops and listings from a natural search perspective . Natural search refers to the listings which show up on left hand portion on google search . This helps you get free leads from active buyers who are looking for specific products .
Your Shop name / User id
The Shop name you choose determines your Shop's web site address (URL), so choose a descriptive Shop name that tells buyers what you sell. This will also help Web search engines find your Shop when buyers are looking for the products you offer.
* Do not change your Shop name often
Shop Description
A Shop description helps increase the likelihood of appearing in search engines.
โข Use keywords that people enter when searching for your products
โข Be sure your description accurately represents the products in your Shop
โข Use a Shop theme that includes your Shop description in the header
โข Remember that the description should also be useful and meaningful to buyers visiting your shop, so it should be more than simply a list of search keywords.
* You should not change your description often, unless your Shop inventory (business) changes often. By changing a description often, search engines will not be able to index your page.
Custom Categories
Help buyers browse your virtual shelves-create and organize up to 300 categories and subcategories for your Shop. Be sure to use relevant, descriptive, specific and popular keywords in your custom category names.
As an example, if you offer laptops, desktops and printers in your Shop, clearly specify your product offering with custom categories. Search engines will not recognize generic terms such as Category 1, Category 2, Other etc.
* Do not change your Shop Categories often. This should be a one time set up when you are initially setting up your Shop, or when you significantly change the types of items you are selling.
View Item Page
Your item's title and description are your advertisement, an opportunity to both inform and excite buyers. Writing a good title and description will significantly increase your chances of your listing being found and sold.
Listing titles and descriptions provide valuable real estate for generating natural search-friendly content, and are critical to how search engines rank your page.
- Listing Title: Include 1-3 important keywords or keyword phrases in your listing title. This is not only a great SEO practice, but it also helps buyers find your products. Take advantage of the full length of the item title allowed; this is valuable real estate and information.
- Listing Description: Include at least 200 words of visible copy in your listing description, with the most important keyword phrases mentioned at the beginning and end. Remember to employ other content best practices, such as the frequent use of keywords where relevant and formatting (e.g., bolding, using font size on important titles and keywords)
โข Describe the item. Donโt make the description generic.
โข Avoid keyword spamming. While it is important to include relevant keywords (keywords that relate to the product being sold), overuse of the keywords will result in the search engines penalizing your listings and will reduce your exposure on the engines.
About Me Page/ About the Seller Page
Use the About Me page (About the Seller Page for Shop Sellersโsame thing; different name when it appears within your Shop) to provide visible content about your business and products. Your About Me page is also a great place to include text links to your Shop, search results and specific promotions.
Note: Search engines generally cannot see images. Like your item descriptions, we recommend including plain text or HTML text that provides both prospective buyers and search engine crawlers information about your products and/or services. Content-Rich About Me pages perform well in Natural Search.
Custom Pages
Custom pages are a set of unique pages that you can create for your Shop to serve a variety purposes, such as showcase items and specials, explain shipping and return policies, describe the history of your business, and so forth.
Just as with your About Me page, Custom Pages can be a valuable tool in creating magnets for incremental buyer traffic through search engines. Consider creating content-rich custom pages that target specific product lines within your expertise.
I hope you will find the above helpful. If you have any questions on the above, please feel free to ask them on another thread and my team will be glad to answer them for you.
warm regards
Rathin
warm regards
Rathin
