Dear amitava123gems ,
You think of me and I am here.
email marketing is a Powerful tool but have its own limitations.
The limitations are that you can use this tool to send emails only to members who have added you to their favourites Sellers.
You can then send email.... Only Once a week at a cost of Rs.0.25 per email.
If you have subscribed to a basic ebay shop then 100 emails are free per month.
You can send emails in a standard ebay format for new products and offers.
This email marketing is not useful to you if you want to tap Non-ebay members like your friends & relatives ( who are not ebay members)
For this I would suggest that you send them details & advantages of this powerful site "ebay".
Encourage them to become members of ebay and then subsequently subscibe to your shop.
So, email marketing is an on-going process.
The details can also be seen at...
http://pages.ebay.in/help/specialtysites/email-marketing.html
If you find anything difficult just get back and someone from the Community would be there to assist you.
regards
IndConcepts
.
best regards
Umang Midha