A compelling product, impeccable listing details, and attractive photos. You have all the online selling basics covered. So, how about taking your business to the next level by enticing new buyers and making the existing ones buy more?
In the ever-expanding e-commerce marketplace, waiting for buyers to discover your products may take a while. What if there was a way to show up prominently in the sea of products and increase the chances of buyers purchasing from your store? This is where eBay’s Promotions Manager can help.
Promotions Manager is a tool that helps eBay sellers create compelling offers to incentivize buyers to buy more, both in terms of quantity and the amount of money spent. These promotions, if used smartly, can help increase average transaction value as well as average cart size.
You can create various type of promotions choosing from Order Size Discounts/Markdown Sale Events/ Shipping Discounts/Coded Coupons and Volume Pricing.
If you are debating on Why should you use Promotions Manager, let us explain this with few examples:
- Let’s say a buyer comes to your store and likes a pair of shoes. They realize that if they buy two pairs, they will get 20% off on the second one, because you are running a “Buy One, Get One at 20% Off” offer.
- Result: They intended to buy one, but your promotion encouraged them to buy two.
- Or, let’s say a buyer intends to buy two pairs of earrings and the total cost is $30. They realize that if they spend $50 in your store, they get 10% off thanks to a promotion you’re running.
- Result: They intended to spend $30, but your promotion encouraged them to spend $50.
In case you are still wondering on the benefits of Promotions Manager, here they are:
- Attract clicks and conversions. Buyers are more likely to click on items with deals, period. With an attractive offer, you increase the probability of them buying from you.
- Increase in cart size. You have got the buyer on your eBay store and they like your product. With offers like “Buy 2, Get 1” or “Spend $50, Get 10% Off,” you incentivize them to buy more from your store, increasing the average cart size.
- Strategic placement. Let’s say you are selling white running shoes. On the product page of white running shoes, a buyer will see white running shoes from your store and similar shoes from other stores. However, when you create a promotion with Promotions Manager, the product page for white running shoes will have four additional items from your store that are a part of the same promotion. Here’s what happened: Promotions Manager generated a module just below the main listing to show off more items from your store. This dramatically increases the chances of a buyer seeing—and buying—your products.
Did you know what the best thing about promotions on eBay? eBay lets sellers create item promotions for free and Promotions Manager is free for Stores subscribers. There is no fee associated with creating item promotions and there is no fee associated with selling items that are part of a discount promotion.
Best Practices For Success:
- Offer Free Shipping Promotional Offers
- Use Order Discounts
- Ensure offers for related items
- Use sale events together with Markdown Manager
Regards,
eBay INCBT Team
