While eBay provides on-platform messaging tools to connect with buyers who have already purchased from you, you can also market your products to buyers using Email Marketing.
Like social media, Email Marketing is another way you can cut through the promotional noise and directly engage with your buyers. By sending timely, helpful emails with practical information, you can help maintain their interest and drive repeat purchases.
Do you own an eBay store?
- If “YES” then creating store newsletters is a great way to let buyers know about your sales or promotions, new products you're selling, and help build a community of repeat customers. The Email Marketing feature can help you communicate with buyers. You can set up subscriber lists and send periodical emails to increase interest in your items and foster repeat business.
- If you do not have an eBay store, then it’s time you chose a store subscription on the basis of your selling activity and saw the benefits yourself.
Click here to know more about designing your eBay store newsletters.
Regards,
eBay INCBT Team
