Make your shop Search Engine Friendly
You can attract traffic from not only eBay, but also from search engines like google, msn etc. However, it is critical that you use the vital keywords in the correct fashion.
Shop Name
You need to think of your Shop name like you do your auction titles. Your Shop name is 35 characters and should be filled words that the buyers will use to find and buy your items. Although the name of your business might be XYZ Boutique, however, a buyer will not search for the same. Instead use words that buyers would look for on a search engine like fashion, women, designer, clothes, etc.
Shop Description
The words you mention in your shop description is again useful from a search engine perspective. Instead of saying, “Hi, welcome to our Shop. We have the largest selection of…” use those 300 characters in the description with good keywords describing what you are selling.
Use
Googles Keyword Search to find the most searched keywords.
eBay Shops Keywords
Make use of
eBay Shops Keyword facility to optimize your shop for search engines. You can include upto 6 keywords for each of your categories.
Regards,
Preeti