Are you looking for key drivers for success through Promoted Listings Standard? Read here for details:
- Define your campaign goals. Identify what you want to achieve and then manage your campaigns based on those goals.
- Create effective campaigns. Optimize your advertising spend across a variety of campaigns based on the product, brand, category, season, selling price and/or ad rate.
- Choose the right items to promote. Making sure you are promoting the right items can mean the difference between a completed sale or not. That’s why we generate a list of recommended items to promote every time you upload a new batch. These recommendations are personalized and based on trends in the marketplace and historical performance.
- Optimize your ad rates. Start by looking at the trending ad rates to see what other people are bidding. Setting an ad rate at or above the trending rate for your items makes it more likely that you’ll get the maximum visibility through Promoted Listings placements.
- Understand your dashboard. Multiple campaign metrics are included in your Promoted Listings dashboard to help you measure the return on ad spend and analyze performance
Want to know more? Click here to read on.
Regards,
eBay IN CBT Team
