Web Seminar on How to use your Affiliate Account

[indiaaffiliates@ebay.com]

Dear All,

We will be holding a Web Seminar for our Affiliates on Wednesday, 30th March,2005 , from 3pm - 4pm (IST).

The topics of discussion would be:

1:-How to find Banners / Text Links to put up on your website

2:-How to check the performance of your campaign

3:-How to market eBay.in without a website (Search Engine Marketing)

Please Note: You need to be a registered eBay User to take part in this discussion.

Click on the link below to Register:

https://scgi.ebay.in/ws/eBayISAPI.dll?RegisterEnterInfo&siteid=203&co_partnerid=2&usage=0&ru=default

We have prepared a presentation for the above topics for your convenience.This presentation will be available for download right here on 29th March 2005.

See you soon!

Warm Regards,
eBay Affiliate Team

[indiaaffiliates@ebay.com]

Dear gauravgugnani,

You can contact CJ via the "Contact Us" Tab in your account, or you can reply to the email communication sent to you by them.

Regards

[indiaaffiliates@ebay.com]

Dear cp_patel33chitra ,

The W8 form is for Non- US Publishers. This form will help CJ in recognising you as a Non-US citizen and therefore not deduct Tax according to US laws. Thus, you will be re-imbursed the entire amount for the month.

However, your income will be liable for taxation under Indian Laws.

Regards

[indiaaffiliates@ebay.com]

Dear cp_patel33chitra ,

Checks are processed on the 20th of the following month.Therefore,you will revieve your payments after the said date.

Regards

[indiaaffiliates@ebay.com]

Hi All
we would now discuss step by step approach on Search Engine Marketing , taking Google as the case study. Any body having relevant queries can ask the same.

We would cover the following -
-What is SEM?
-How to get started on Google?
-Linking Google campaign to CJ account.
-Creating Ad groups & selecting the right keywords
-Budgeting your ads on Google?
-Finally Launching your campaign on Google.

[indiaaffiliates@ebay.com]

SEM - The process of marketing a web site (in this case ebay.in), via search engines (google.com), such that you drive more traffic towards eBay.in by buying appropriate keywords.
Here you design your own campaigns and add keywords under those campaigns; diverting users searching those keywords to eBay. You link those campaigns with links generated on CJ and get credit on every CRU(Lead) generated through this activity.

To know more you can go through the following link -
http://affiliates.ebay.in/best-practices/paid-search/

regards

[indiaaffiliates@ebay.com]

How to start your campaign on Google -

Go to url - https://adwords.google.com

Click on Sign up (login if already registered)

Step 1 - Select your language (English) and Target Countries where your ad would be served (In this case India).

Create your Ad
- Headline
- Description
- Display url (appears in your ad but doesnt control where users go when they click on your ad)
- Destination Url (The address of the web page where you want to lead the user)



Rgds

[indiaaffiliates@ebay.com]

Linking Google campaign to CJ account -

Login to CJ; Go to Get link section on your CJ account & select the relevant link for your ad. Get HTML code for the link. Copy and paste this tracker link in Destination URL on Google.com
This links your Google campaign to your affliate account on CJ and all Leads generated via this campaign gets credited to your CJ account.

Rgds

[indiaaffiliates@ebay.com]

Selecting the right keywords for your Ad

-Enter the appropriate keywords that will result in your link being displayed on top of of the search result.

-Be very specific and careful while choosing your keywords, keeping in mind what a user will search for.

-To make you keyword selection more fruitful, Google Has a Keyword tool which prompts you with more useful keywords!

TIP: Put you keywords in brackets, which will narrow down the search result


rgds

[indiaaffiliates@ebay.com]

Once you submit your keyword list for the campaign, you need to decide on the cost per click you are willing to pay for your ad.

Choose your Cost Per Click (CPC).The higher your CPC, the further up your Ad will appear.

The CPC that is automatically displayed,is calculated taking into account click through rates for current advertisers

[indiaaffiliates@ebay.com]

Now it is time for you to enter your Daily Budget, which is the amount you are willing to spend each day.That way you can be sure you won't use your entire budget for the month in one day.
Just enter what you'd like to spend per day in the "Daily budget" box, and Google will show your ad evenly throughout the day