Dear Sellers
Basis certain queries we are putting down a complete document on the various types of
Feature Fees, their usage, eligibility and importance.
Regular Listings
As a registered user of Ebay.in you can list items for selling on the site. It is advised
that you list an item along with the photograph of the same so that buyers can see and get
an idea on what the product is before making the purchase. You can list an item even without
the photograph. Once you have listed an item it will appear as part of the Listings page
under the specified category/sub category that you choose while listing your item. There are
no charges for a regular listing of an item on the site (except for International Listing,
Listing under Services & Real Estate and Items listed under Auction and Reserve Price
format.)
Feature Fees
There are thousands of listings on the eBay site on a daily basis and it is recommended that
you use certain features to promote your listing which will help to differentiate your
listing as compared a regular non FF listing. There are various options of Feature Fees (FF)
which you can use depending on the type of seller you are. Feature Fees can be broadly
classified in 4 buckets as under
1. Enhancing: Features helping Sellers communicate more about their item viz.
Gallery, Subtitle, eBay Picture Services
2. Differentiating: Features making listings stand out in Search & Listings viz.
Bold, Border, Highlight
3. Exposure: Features obtaining better placement, more impressions for listings viz.
Featured Plus, Gallery Featured, Home Page Featured, List in Two Categories (L2C), 10-Day
Duration, {Extended Duration}
4. Selling Aids: Features creating a more compelling listing viz. Auction BIN,
Reserve Price, Listing Designer, Scheduled Listings
With Feature Fees (FF) the probability of your listing succeeding increases by 300% and
get 900% more Bids as compared to a regular listing.